A BRIEF HISTORY
Happy Software Sport Organizer DMCC, headquartered in Dubai, United Arab Emirates, is a rapidly growing company specializing in the development and management of global sports tournament concepts. In just three years, we have established a presence in 27 countries and attracted over 50,000 registered participants to our tournaments.
By combining a scalable business model with intelligent, fully-automated software, we enable an unlimited number of teams to compete in the same tournament — something that was previously administratively unfeasible.
The market potential is significant: there is a growing global demand for structured and accessible competitive formats. Our technology and business model are uniquely positioned to meet this demand in a cost-effective and scalable way.
WE´VE CRACKED THE MAIN PROBLEM
Organizing large-scale sports tournaments today involves a range of operational challenges, making it resource-intensive to manage tournaments at scale — primarily due to the heavy administrative workload.
Happy Software Sport Organizer has developed an intelligent software solution that fully automates tournament administration. The system enables an unlimited number of teams to participate in the same tournament — without increasing the administrative burden.
This key advantage allows us to scale our operations more rapidly and capture a larger share of the global market.
Teams are matched within a predefined distance from the city they have chosen to play in. All rounds — from the first match to the final — are automatically scheduled. Both teams are responsible for contacting each other to agree on a match date. Our system provides all the necessary information to enable easy coordination of match dates and venues.
a game-changer
Our proprietary intelligent software, specialized in running sports tournaments, has already proven to be a game-changer in the market. It provides us with an all-encompassing solution for managing sports events, from registration and scheduling to result reporting and communication with participants.
* Integrated location feature for registration and group division
* Integrated payment solution for entry fee payment
* Worldwide registration map
* Dashboard with key metrics such as marketing ROI, etc.
* Integrated email solution with ready-made email templates
* Integrated communication between participants
* Integration with an unlimited number of tournament websites
* Integrated database with over 30,000 golf clubs
* Feature for updating scorecard data
* Live scorecard for sharing on social media during matches
* Integrated match reporting with automatic performance analysis to detect cheaters
TOURNAMENT CONCEPT
Experience a Tournament Format with Unlimited Scalability
Our tournament concepts are unique in some of the world’s fastest growing sports and are aimed at amateurs all over the world.
Local in spirit. Global in reach!
GOLF CONCEPT
More than 45 million adults aged 18–64 play golf. With its handicap system, golf is the ultimate competition where everyone can play against each other. Our flagship concept, the World Amateur Match Race, is now the world’s fastest-growing amateur golf tournament, established in 27 countries with over 25,000 sign-ups annually and more than 7,500 golf clubs represented.
PADEL CONCEPT
Padel is one of the fastest-growing sports in the world, with over 25 million players across 57 countries — and the number is increasing daily. Its rapid rise in popularity is due to its high intensity, inclusiveness, and simplified gameplay. Matches are typically played in doubles on enclosed courts that are approximately 25% the size of a tennis court.
In 2022, we launched our padel concept, World Padel Race, and the tournament has since been introduced in 19 countries worldwide.
SCREEN GOLF CONCEPT
Screen golf is booming. With over 14 million players in North America and South Korea alone, the sport is expanding rapidly — and it’s not stopping there. Screen golf is now making its mark internationally, driven by a new generation of players seeking convenience, affordability, and cutting-edge experiences.
We’re proud to announce the upcoming launch of our Screen Golf Tournament Concept in South Korea — with plans to expand into North America, Japan, and other fast-growing markets across Asia.
Get ready for a new era of competitive, connected, and global indoor golf.
PICKLEBALL CONCEPT
The Economist called pickleball the fastest growing sport in the United States. As of February 2022, more than 4.8 million people were playing the sport — which, according to the Sports and Fitness Industry Association, is roughly double the number of players from five years ago.
Pickleball is a paddle sport that combines elements of tennis, badminton, and ping-pong, using a paddle and a perforated plastic ball. It’s a sport that suits players of all ages and skill levels. The rules are simple, making it an excellent introductory sport. However, the game can also become fast-paced, challenging, and highly competitive as players gain more experience.
We are currently developing a Pickleball Tournament Concept, expected to launch in 2026.
